MAM
NeoNiche Integrated Solutions’ expansion marks a new chapter in global presence with Singapore office inauguration
Mumbai: NeoNiche Integrated Solutions Pvt. Ltd., an India-based agency, proudly announces the grand opening of its new office in Singapore today, signifying a significant leap forward in its transformation from an Experiential Marketing Specialist to a comprehensive, global service provider. NeoNiche CEO & founder Prateek N. Kumar unveiled this momentous development.
The inauguration of the Singapore office, a crucial move for the company established in 2011, underscores NeoNiche’s emergence as global Full Services Marketing player capable of surpassing clients’ expectation in every industry and geographical location through its renowned marketing products like “NeoFlo” ,“Nsynk”, and its Managed Marketing Services which takes care of Account Based Marketing and Drip Marketing, etc apart from Value driven Experiential Marketing Services.
Kumar expressed, “Twelve years ago, our journey commenced with a vision to craft extraordinary experiences. Today, NeoNiche emerges as a full services marketing powerhouse, offering end-to-end solutions encompassing brand strategy, experiential marketing, B2B digital expertise, content creation, Marketing automation, Numerus Marketing Products ,virtual and hybrid events, and managed marketing services. Our Singapore office signifies more than a mere expansion; it symbolizes our ambition to cater to global clientele by seamlessly amalgamating our diverse skill sets to deliver impactful solutions resonating with audiences worldwide and driving ROI for our Clients”
This strategic expansion follows a period of exceptional growth for NeoNiche. Having already established offices in Mumbai, Bengaluru, and New Delhi, the agency has consistently pushed boundaries, earning accolades not only in India but also in international destinations.
Kumar also added, “Singapore, with its vibrant economy and strategic positioning, serves as the perfect springboard for our global aspirations, “Our Singapore team, equipped with local insights and global experience, will collaborate with our international network to deliver unparalleled value to clients across the region and beyond.”
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
