MAM
NeoNiche appoints Sandeep Mishra as chief creative officer
MUMBAI: Neoniche Integrated Solutions Pvt Ltd. has strengthened its management team with the appointment of Sandeep Mishra as chief creative officer. His arrival marks a strategic move to elevate the company’s creative direction and redefine immersive brand experiences.
With over 25 years in events and advertising, Mishra is a seasoned creative expert known for pioneering award-winning campaigns. He has previously held management roles at Join Ventures, Toast Events, and Laqshya Media Group, where he served as national creative director, spearheading innovative marketing strategies that left a lasting impact. His expertise lies in blending creativity with technology to craft compelling brand narratives.
Neoniche founder & CEO Prateek N. Kumar stated, “Mishra’s vision and expertise make him an invaluable addition to our team. His ability to transform ideas into engaging experiences aligns perfectly with our mission to push creative boundaries in experiential marketing.”
Mishra said, “I look forward to shaping impactful campaigns that resonate with audiences and take brand storytelling to the next level.”
With this appointment, Neoniche embarks on a new chapter of creative excellence, reinforcing its commitment to delivering innovative and immersive marketing experiences.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
