NeoNiche names Sheraz Hasan to leadership board for Apac growth

MUMBAI: NeoNiche Integrated Solutions is sharpening its Asia-Pacific ambitions with the appointment of Sheraz Hasan to its leadership board. The move signals a clear intent from the experiential marketing specialist to scale faster across one of the world’s most dynamic regions.

Hasan brings heavyweight credentials to the table. As former head of marketing for Amazon Web Services across Asia Pacific and Japan, he spent nearly a decade building the engines that fuelled AWS’s growth across APJ and India. From go-to-market strategy to cracking high-growth markets, his playbook is well tested.

For NeoNiche, the timing could not be better. The company, known for blending technology with immersive brand experiences, sees Singapore and the wider Asean region as a springboard for global expansion. Digitally savvy audiences, cultural diversity and fast-moving markets make the region fertile ground for bold brand storytelling.

“Sheraz brings a rare mix of large-scale platform thinking and deep regional insight,” said NeoNiche founder and CEO Prateek N. Kumar. “His perspective on account-based marketing, ecosystem building and expansion into new markets will be critical as we enter our next phase.”

Hasan, for his part, sees a company ready to stretch its wings. “NeoNiche has the ingredients to redefine its category,” he said. “Scaling today is about balancing global ambition with local intelligence, especially in high-potential markets like ASEAN. I am excited to help build that momentum.”

The appointment underlines NeoNiche’s growth-first mindset as it doubles down on creative engagement, technology-led solutions and a truly global outlook. In a crowded marketing landscape, the agency is betting that the right leadership can turn regional opportunity into worldwide impact.