MAM
Aims to transform event registration, engagement and analytics.
Mumbai: NeoNiche has introduced NeoFlo, a state-of-the-art event registration platform. NeoFlo is designed to streamline event management by offering a comprehensive, customizable solution that enhances the attendee experience and simplifies event execution.
NeoFlo stands out with its intuitive registration process, tailored content delivery, and advanced reporting capabilities. The platform allows event organizers to create personalized microsites, send targeted communications, and monitor real-time attendee engagement, ensuring every aspect of the event is optimized.
One of NeoFlo’s key strengths is its robust security and compliance framework. With certifications such as ISO 27001, GDPR, and SOC 2, NeoFlo guarantees secure data handling, giving event hosts peace of mind. The platform also supports global operations with turnkey hardware and software solutions in over 7 countries.
NeoFlo’s advanced integration capabilities allow for seamless interaction with existing database tools, providing organizations with a unified platform for managing all event-related data. By simplifying processes and reducing registration management costs by more than 30%, NeoFlo delivers tangible value to event organizers.
Speaking on the launch, NeoNiche co-founder Valay Lakdawala commented on the launch: “NeoFlo exemplifies our vision as a full-service organization. It not only streamlines the entire event process but also integrates deeply with our clients’ existing systems, providing a cohesive and powerful tool that enhances every touchpoint of an event. NeoFlo is more than just a product; It is a testament to our commitment to innovation and excellence in event management.”
Already trusted by industry by many global brands and already been successfully served clients in more than 6 countries namely India, Singapore, Australia, US, UK and Korea, NeoFlo is set to redefine event registration and management for markets in India and beyond, further solidifying NeoNiche’s position as a pioneer in innovative marketing solutions.
NeoNiche said founder & CEO Prateek N Kumar said, “With the changing Marketing landscape, NeoNiche is at the forefront of bringing solutions that can help future-proof the industry in the Tech Age. Our latest offering, NeoFlo, is an end-to-end offering, with a comprehensive suite of features, that reflects our commitment to simplifying processes, elevating experiences, and driving engagement through Marketing Automation Products. The innovative engineering behind this revolutionary product streamlines the experience, for targeted communication with TG before, during, and after the engagement.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
