MAM
#NekiHiDariya: Tata Motors celebrates goodness this Ramadan
NEW DELHI: Tata Motors has rolled out a new campaign for the holy month of Ramadan. Named Celebrating Goodness with Tata Motors, the commercial endeavours to instil optimism and provide solace during the challenging pandemic times.
The ad conceptualised and developed by creative agency Ogilvy India aims to spread cheerfulness and delight through #NekiHiDariya, the path of righteousness and good deeds, thus keeping the true spirit of Ramadan.
The film depicts a group of employees working selflessly to ensure that their employer doesn’t miss breaking his fast, better known as iftar, due to his car breakdown during Ramadan. Overwhelmed by their gesture, the employer heartily invites his employees to his residence to break the Ramadan fast together. The employer along with his employees later celebrate their moments at the dining table.
The ad highlights the spirit of compassion, benevolence, and equality within everyone, across all nationalities and races.
"Ramadan is an important period for Tata Motors customers worldwide, and every year during this auspicious period, Tata Motors shares a beautiful message on the human spirit that binds us all together and connects us through our aspirations,” said Tata Motors VP international business commercial vehicle business unit Rudrarup Maitra. “This year, Tata Motors celebrates this everlasting human spirit of helping and inspiring each other through this beautiful film and shows that the spirit of Ramadan is experienced best when it is celebrated together. Wishing everyone a blessed Ramadan!"
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
