MAM
NDTV appoints Siddharth Narula as revenue head
25+ years media veteran to lead monetisation for NDTV 24×7 & Profit Brand Studio.
MUMBAI: NDTV just hired a revenue rainmaker because when trust meets commerce, even the newsroom needs someone who can make headlines profitable. NDTV has appointed Siddharth Narula as revenue head for NDTV 24×7 and NDTV Profit Brand Studio. With more than 25 years of experience in media and digital revenue leadership, Narula brings expertise in cross-platform monetisation, brand solutions, OTT ecosystems, and data-driven growth models.
His career spans senior roles including chief revenue officer at Zee Digital (overseeing OTT, web, social and publishing revenue) and chief revenue officer at Culture Machine (managing digital businesses across India, North America and APAC). Earlier assignments at The Walt Disney Company, Bloomberg UTV, CNBC, ESPN, Sony and NDTV have given him strong grounding in broadcast strategy, digital transformation and integrated brand solutions.
In his new role, Narula will drive revenue strategy, premium partnerships, integrated storytelling solutions and scalable monetisation frameworks aligned with NDTV’s journalism-first ethos.
NDTV CEO and editor-in-chief Rahul Kanwal said, “As we scale NDTV 24×7 and NDTV Profit Brand Studio, revenue streams must be as intelligent and purposeful as our journalism. Siddharth brings the experience required to build long-term, innovation-led brand conversations that add value to our viewers.”
Narula commented, “NDTV’s credibility offers a powerful foundation for building meaningful, trust-based brand partnerships. My focus will be on creating revenue frameworks that are future-ready, data-informed, and aligned with the integrity of the newsroom.”
The appointment comes as NDTV sharpens its focus on English news and business offerings, emphasising integrated brand partnerships and platform-native growth in an evolving media landscape.
In a news business where trust is currency and attention is gold, NDTV isn’t just reporting the story, it’s hiring someone to make sure the story keeps paying the bills.
MAM
Joy Personal Care launches Hydra Refresh Gel summer campaign
Sanya Malhotra fronts TVC promoting 48-hour non-sticky hydration.
MUMBAI: Joy Personal Care just gave summer a cool new twist because when the heat is on and your skin is begging for relief, even the gel knows how to stay refreshingly light. Joy Personal Care, part of RSH Global, has rolled out a new summer television campaign for its Hydra Refresh Gel, featuring brand ambassador Sanya Malhotra. The campaign positions the lightweight, non-sticky formula as the perfect everyday solution for intense heat and fast-paced lifestyles, promising up to 48 hours of moisture.
The TVC depicts a relatable moment of heat-induced skin fatigue on a sweltering day. Sanya Malhotra appears with a refreshing presence, introducing the gel as a quick, comfortable fix that transforms discomfort into a feel-good experience. The narrative blends humour and realism, reinforcing the product’s ease of use and relevance during summer.
RSH Global co-founder and chairman Sunil Agarwal said, “As India braces for soaring temperatures and an intense summer ahead, the need for skincare that delivers effective, non-sticky hydration becomes even more relevant. Hydra Refresh Gel is designed to meet this need with a lightweight formulation that fits seamlessly into everyday routines.”
RSH Global chief marketing officer Poulomi Roy added, “While drinking more water is important, it doesn’t always translate into visible results on the skin. This campaign builds on that insight, bringing the product’s effectiveness to the forefront in a relatable way.”
Sanya Malhotra shared, “Working with Joy Personal Care has always been a truly enjoyable experience. What I really enjoy about the product is how effortlessly it fits into everyday routines, especially during the summer when your skin needs hydration without feeling heavy.”
The campaign, marking the product’s television debut, will be amplified across digital and social platforms to drive wider engagement during the summer season.
In a season where the sun shows no mercy, Joy Personal Care isn’t just selling a gel, it’s offering a cool, dependable companion that keeps skin happy without the sticky aftermath, proving that sometimes the best way to beat the heat is to keep things refreshingly simple.
