MAM
NDTV appoints Siddharth Narula as revenue head
25+ years media veteran to lead monetisation for NDTV 24×7 & Profit Brand Studio.
MUMBAI: NDTV just hired a revenue rainmaker because when trust meets commerce, even the newsroom needs someone who can make headlines profitable. NDTV has appointed Siddharth Narula as revenue head for NDTV 24×7 and NDTV Profit Brand Studio. With more than 25 years of experience in media and digital revenue leadership, Narula brings expertise in cross-platform monetisation, brand solutions, OTT ecosystems, and data-driven growth models.
His career spans senior roles including chief revenue officer at Zee Digital (overseeing OTT, web, social and publishing revenue) and chief revenue officer at Culture Machine (managing digital businesses across India, North America and APAC). Earlier assignments at The Walt Disney Company, Bloomberg UTV, CNBC, ESPN, Sony and NDTV have given him strong grounding in broadcast strategy, digital transformation and integrated brand solutions.
In his new role, Narula will drive revenue strategy, premium partnerships, integrated storytelling solutions and scalable monetisation frameworks aligned with NDTV’s journalism-first ethos.
NDTV CEO and editor-in-chief Rahul Kanwal said, “As we scale NDTV 24×7 and NDTV Profit Brand Studio, revenue streams must be as intelligent and purposeful as our journalism. Siddharth brings the experience required to build long-term, innovation-led brand conversations that add value to our viewers.”
Narula commented, “NDTV’s credibility offers a powerful foundation for building meaningful, trust-based brand partnerships. My focus will be on creating revenue frameworks that are future-ready, data-informed, and aligned with the integrity of the newsroom.”
The appointment comes as NDTV sharpens its focus on English news and business offerings, emphasising integrated brand partnerships and platform-native growth in an evolving media landscape.
In a news business where trust is currency and attention is gold, NDTV isn’t just reporting the story, it’s hiring someone to make sure the story keeps paying the bills.
Brands
Pee Safe ropes in Smriti Mandhana for Be In Your Comfort Zone campaign
New campaign spotlights comfort-led hygiene with a confident, candid tone
MUMBAI: Pee Safe has rolled out its latest digital campaign, ‘BeInYourComfortZone’, as it sharpens focus on comfort-led hygiene while bringing on board Smriti Mandhana as the face of its new Comfort Range.
The campaign marks a strategic step for the brand, blending product storytelling with a broader message around confidence and self-assurance. At its core, the initiative encourages women to embrace their personal space, both physical and emotional, without hesitation or apology.
Fronted by Mandhana, the campaign leans into her on-field confidence and composed persona, aligning with the brand’s positioning around ease and empowerment. The move signals Pee Safe’s intent to connect with a younger, more vocal audience that values both functionality and emotional resonance.
Speaking about the idea behind the campaign, Pee Safe founder Vikas Bagaria said, “With ‘In Your Comfort Zone,’ we wanted to move beyond functionality and highlight the emotional role comfort plays in a woman’s everyday life. It’s about recognising those small yet significant moments where discomfort can hold you back and changing that narrative.”
He added that the campaign aims to encourage women to prioritise their well-being without second thoughts. Pee Safe founder Vikas Bagaria said, “Through this campaign and our Comfort Range, we aim to empower women to choose themselves and live confidently without second-guessing their comfort.”
The brand film captures everyday scenarios where discomfort often goes unnoticed but quietly affects confidence. By presenting relatable moments, it underscores how the right hygiene choices can restore ease and control, reinforcing the idea that comfort is not indulgent but essential.
The newly launched Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, each designed to cater to different phases of the menstrual cycle. The focus is on all-day comfort, protection and freshness, reflecting evolving consumer expectations in the personal care space.
With ‘BeInYourComfortZone’, Pee Safe is not just promoting a product line but also nudging a larger cultural shift. By encouraging open conversations around intimate hygiene, the brand continues to chip away at long-standing taboos while positioning comfort as a daily essential rather than a quiet compromise.
