NDTV appoints Prashanti Moktan as head of Instagram

NEW DELHI: NDTV has appointed Prashanti Moktan as head of Instagram as the news network steps up its focus on social media, audience engagement and digital-first storytelling.

Moktan will lead NDTV’s Instagram strategy while also contributing to content, audience engagement and growth initiatives across the network’s wider social media presence.

She brings more than 13 years of experience in digital media, content strategy and audience growth. Before joining NDTV, Moktan was senior assistant editor at Business Today, where she led the publication’s social media platforms with a combined following of more than 4.7 million.

During her tenure, Business Today’s Instagram reach grew to 100 million per month, while follower growth increased by more than 200 per cent.

At NDTV, Moktan will focus on developing social-first formats, increasing audience engagement and connecting the network with newer audiences across platforms.

NDTV CEO and editor-in-chief Rahul Kanwal said the appointment would strengthen the network’s ability to use platform-led storytelling and audience insights to build its digital presence.

NDTV chief content officer Vinay Sarawgi added that Moktan’s editorial judgement, creativity and understanding of audiences would help the network develop new formats and extend its reach across social platforms.

Moktan holds a degree in journalism, psychology and English from Christ University, Bengaluru, and a postgraduate diploma in radio and television journalism from the Indian Institute of Mass Communication, New Delhi.

The appointment comes as NDTV continues to invest in digital and social media to expand its reach among newer audiences and strengthen its presence across platforms.