Ad Campaigns
NDTV and Diageo launches second season of Road to Safety campaign
MUMBAI: After a successful launch, United Spirits-NDTV Road to Safety, a Diageo initiative returns in its second year to address one of the biggest concerns for the Indian government and society today the appalling state of road safety in our country. Last year, to make India’s roads safer, a 7-point road safety agenda was presented to the government. The agenda covered a lot of aspects ranging from the laws that need amendment to the traffic police force that needs training.
This year too, the campaign attempts to address this issue by encouraging citizens to take a pledge to never drink and drive. As a part of this initiative, in conjunction with the Ministry of Road Transport and Highways a special talk show was hosted with the honorable Minister of road transport and highways Nitin Gadkari at the Gateway of India, Mumbai.
Union Minster for Road Transport & Highways, Nitin Gadkari stressed on the importance of making airbags mandatory in every type of car. It is the primary duty of the government to establish measures to protect the life of people irrespective of caste or creed. He further highlighted the significance of having a scientific process of issuing licenses. 30% of driving licenses are bogus. He promised to open 3000 centers in the country for driving and fitness measurement in order to procure those licenses He also requested people to identify accident prone areas on highways and report them on the government website. There are a total of 726 accident and black spots in the country. The government is investing 11,000 crores to improve the condition of these spots and working in the right direction to make Indian roads safer.
In its second season, United Spirits-NDTV Road to Safety, a Diageo Initiative, a social campaign attempts to make our roads safer and reduce the number of ‘preventable accidents’ by encouraging citizens to demonstrate more responsible behavior behind the wheel. While lack of awareness, bad road designs, poor maintenance of roads is definitely a part of the problem, a majority of the accidents are a result of drunken driving too.
This year, the event was attended by some of the country’s leading experts, policy makers, and NGO’s to highlight local issues, agendas and recommendations for the road ahead.
Speaking about this landmark initiative, United Spirits Ltd. business head luxury vertical and corporate relations Abanti Sankaranarayanan said, “The United Spirits-Diageo ‘Road to Safety’ initiative aims to create the necessary impact to address the abysmal state of road safety in our country. In collaboration with local and national partners – the government, civil society, individuals, families, and the industry; we aim to take Phase-II of the programme to greater heights by encouraging more people to drink responsibly and put safety first.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
