Brands
Naveen Prashanth joins JioStar as SVP of consumer marketing
Former Google and YouTube Shorts lead takes charge at new media giant
MUMBAI: JioStar has brought in a familiar digital heavyweight to steer its consumer story. Naveen Prashanth has been appointed SVP of consumer marketing at the newly formed media powerhouse, where he will lead strategic marketing initiatives across its portfolio.
Prashanth steps into the role after a high-impact five-year stint at Google. There, he led marketing for YouTube Shorts as well as creator and artist initiatives, helping the short-form platform scale engagement and deepen its connection with India’s fast-growing creator economy.
His work at Google focused on building strong ecosystems for creators and artists, turning short videos into a cultural mainstay rather than a passing trend. It is an experience that now travels with him to JioStar, a company looking to capture attention across screens and formats.
Before Google, Prashanth spent over five years at McKinsey & Company as senior engagement manager, advising businesses across sectors. Earlier in his career, he worked at Essex Lake Group as associate and at TCS e-Serve as analyst, building a foundation in analytics and consulting.
Alongside his corporate roles, he is also the founder of The Social Impact Collective, a non-profit initiative launched in 2021.
With his mix of consulting rigour, platform know-how and creator-first thinking, Prashanth arrives at JioStar at a time when the battle for viewers’ attention is sharper than ever.
