The widescreen format is being trialled in the US and Brazil as Meta steps up competition with YouTube for creators and TV audiences
Talks remain unsigned as digital revenue contributes 73 per cent in H1 FY27 and content investment stays at Rs 90 to 100 crore
Updated recommendation systems will reward creators who add their own voice and reduce distribution for channels that mainly re-upload others' videos
New Shorts, Premium Lite and incentive schemes reshape creator earnings from 2027
WARC says India leads with 500 million users as CTV and Shorts fuel engagement
