Ad Campaigns
Nature’s Basket rolls out digital video encouraging customers to celebrate life with good food
MUMBAI: Nature’s Basket, India’s foremost retail destination for fine foods from across the world, has unveiled a new digital film that encourages customers to celebrate life in these tough times. The video, which features popular radio jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi Vishwanath, also highlights the brand’s attention to detail and high standards of safety.
The three-minute film is an interactive virtual party between three friends who are separated by geographical boundaries, where they relive the good old days and decide to celebrate by focussing on good food by ordering in their favorites using Nature’s Basket’s omni-channel platforms. As the food appears, the fun begins.
Conceptualised by Nature’s Basket and Adfactors PR, the film is based on the social insight into how relationships have blossomed with the aid of technology. It shows how three friends turn an everyday moment into something truly special with a virtual party. It also showcases NB's offering of the freshest produce and promise of #TasteTheWorld across its in-store, online and mobile app platforms.
Nature’s Basket and Spencer’s Retail CEO Devendra Chawla said: “The past few months have been really difficult for everyone and with the festive season beginning in India we wanted to do something to encourage people to celebrate life in their own way. Food has always been the center of every celebration and Nature’s Basket, with its promise of safety and #TasteTheWorld, aims to make these moments even more special.”
The digital film is live across Nature’s Basket’s Facebook, Instagram, LinkedIn, YouTube and Twitter platforms.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
