Amritraj Kaur takes the helm as Carrefour India marketing head

MUMBAI: Carrefour India has welcomed Amritraj Kaur as its new head of marketing, signalling an exciting new chapter for the retail giant. Kaur brings a wealth of experience across some of India’s most prominent retail and FMCG brands, promising a fresh wave of creativity and customer-focused strategies.

“I’m thrilled to begin this journey with Carrefour India, a brand with strong global roots and a clear promise to its customers,” Kaur said. “I look forward to building, learning, and delivering impact together.”

Kaur joins Carrefour after leading marketing and CRM at Lots Wholesale Solutions, where she drove 6–7 per cent year-on-year growth in customer transactions and launched the company’s first two-tiered loyalty programme. She has also held senior marketing roles at BnC Foods, Flipkart Wholesale, Walmart, Future Group, Amira Foods, and Spencer’s Retail, making her a seasoned strategist in omni-channel growth, digital campaigns, and customer experience.

From pioneering innovative loyalty schemes to orchestrating large-format store launches and influencer-driven campaigns, Kaur’s career is a testament to blending creativity with measurable results. At Carrefour India, she is set to shape marketing initiatives that not only elevate the brand but also deepen engagement with its customers across the country.

Her appointment reflects Carrefour’s ongoing focus on strengthening its presence in India’s competitive retail market, promising a blend of international expertise and local insight under Kaur’s stewardship.