Ad Campaigns
Myprotein unveils vibrant Holi campaign celebrating health and flavor
Mumbai: Myprotein, the world’s No.1 online sports nutrition brand, announces the launch of a campaign that blends the joy of celebration with a commitment to health and wellness. The Holi campaign encapsulates the essence of Holi while promoting a vibrant yet health-conscious approach to festivities.
Central to this campaign is the launch of an exciting range of new flavors in Myprotein’s renowned whey protein collection. With exciting options such as:
· Golden Clear Whey: Awarded the ‘Best Protein Powder’ at the European Specialist Sports Nutrition Awards in 2022. It provides enthusiasts with 19 grams of protein a serve through a fast-absorbing hydrolysed whey protein isolate.
· Nimbu Pani Preworkout: An exciting flavor being launched for the first time in India, it is specially curated for Indian audiences. The flavour comes with 200mg caffeine, andsupports to an increase in endurance performance and capacity. Caffeine helps to increase concentration and alertness.
In addition to the above flavors, Myprotein’s Mypro offers a diverse array of options, such as Cookies & Cream and Salted Caramel. Catering to diverse taste preferences and standing out through its premium tri-whey formula, it is enriched with added enzymes, ensuring superior quality and efficacy. Additionally, Mypro’s premium protein blend – THE Whey™ – has been created using expert filtration systems and the finest ingredients, designed to provide the muscles, the needed fuel to grow.
Myprotein regional marketing manager Sanya Chhabra said, “We are thrilled to unveil our latest range of whey protein flavorsfor the upcoming festive season. At Myprotein, we believe that health and happiness should go hand in hand. Our Holi campaign not only celebrates the spirit of this colorful festival but also emphasizes our commitment to providing innovative, high-quality nutrition options that support our customers’ active lifestyles.”
Understanding the Indian market’s unique preferences and requirements, Myprotein has tailored its offerings to align with local tastes while upholding global standards of excellence. With Holi around the corner, ensure you don’t miss out on our exclusive stock availability and special offers.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
