Ad Campaigns
MyJobee launches DVC to honour blue-collar workers this Independence Day
Mumbai: MyJobee, one of the online recruiting platforms in India, dedicated to the recruitment of the blue-collar workforce, has launched a digital video campaign (DVC) to raise awareness to honor the contributions of the blue-collar workforce across sectors. Through the DVC, MyJobee, is calling for a shift in the thought processes of individuals to recognise and celebrate the invaluable roles played by blue-collar workforces be it maids, delivery personnel, electricians, plumbers, security guards, construction workers and more.
Often, the contributions of blue-collar workers go unacknowledged, henceforth, MyJobee’s new DVC highlights the essential role these individuals play in making daily life easier and more efficient for everyone through their hard work and dedication. Despite their significant impact, blue-collar workers frequently face a lack of basic respect and recognition, which MyJobee seeks to address through this video campaign.
The DVC emphasises that the true measure of a job’s importance is never defined by its nature but by the value and ease it brings to our lives. The campaign is a call to action for everyone to break free from outdated mindsets that diminish the worth of these roles. Each job on the occupational spectrum contributes significantly to society and deserves equal respect and honor.
The camping is a reminder that all jobs are important and the blue-collar workforce plays a crucial role in the smooth functioning of society. By shifting societal perspectives and embracing a culture of inclusivity and respect, people can create a more equitable and appreciative society for all.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
