GECs
Namma Desha, Namma Hemme: Colors Kannada observes I-Day with cultural campaign
MUMBAI: Colors Kannada turned this Independence Day into a state-wide celebration of culture, pride and patriotism with its campaign “Namma Desha, Namma Hemme” (Our Country, Our Pride).
For the second year running, Karnataka’s acclaimed general entertainment channel (GEC) went beyond the screen, sending its artists back to their roots. From schools in Mysuru to temples in Mangaluru, flag-hoisting in Bidar to cultural activities in Kodagu, the initiative united communities across all 31 districts.
Artists including Bigg Boss Kannada fame Trivikram, Bhavya Gowda, Manoj Kumar, Shilpa Kamath, Sukrutha Nag and many more took centre stage in their hometowns, weaving together tradition, performance and local pride.
“For us, Independence Day is not just a celebration, but a reminder of what binds us together as a nation. With Namma Desha, Namma Hemme, we wanted to go beyond the screen and truly connect with people across every district of Karnataka,” said a Colors Kannada spokesperson. “With Namma Desha, Namma Hemme, we wanted to go beyond the screen and truly connect with people across every district of Karnataka. This campaign is a reflection of Colors Kannada’s deep cultural rootedness taking our artists back to the communities they come from, sharing in their pride, and celebrating our unity in diversity. The overwhelming response reinforces that when entertainment is rooted in culture and community, it creates lasting impact.”
And the numbers echo that sentiment. The campaign drew 5 million views on Colors Kannada’s social platforms, while on-ground celebrations reached over 1 lakh viewers and 30,000 households. On Instagram alone, the six promos pulled in a cool 13k–18k views each.
By mixing patriotism with local flavour, the GEC once again proved that Independence Day isn’t just about hoisting the flag, it’s about hoisting community spirit too.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
