Ad Campaigns
Mudrex launches ‘Secure Your Crypto’ campaign
Mumbai: Mudrex, a global crypto investing platform, has launched its ‘Secure Your Crypto’ campaign aimed at educating investors on protecting their digital assets. In recognition of national cybersecurity awareness month, Mudrex will host weekly panel discussions and educational initiatives throughout October. These sessions will be streamed across its social media platforms, focusing on safeguarding crypto investments amid rising security breaches, frauds, and hacking attempts.
The campaign, designed to equip investors with essential knowledge, will include collaborations with crypto and cybersecurity experts. Topics like wallet security, two-factor authentication, and avoiding phishing scams will be discussed. Investors will have the chance to interact directly with cybersecurity experts in live Q&A sessions, addressing concerns about protecting their assets.
Mudrex will also release blog posts, videos, and infographics to simplify complex cybersecurity concepts for everyday investors. The initiative is part of Mudrex’s larger commitment to fostering trust and building a secure ecosystem for crypto investors worldwide.
Mudrex’s CEO and co-founder, Edul Patel emphasised, “As digital assets gain prominence, securing these investments becomes paramount. Through this campaign, we aim to educate our community and the broader crypto audience on how to adopt best practices and avoid the growing risks associated with cyber threats.”
In a continued effort to protect its users, Mudrex recently won a Delhi High Court order against fraudulent websites using its trademarks to deceive investors. By standing firm against scams, Mudrex reinforces its commitment to safeguarding users from malicious schemes.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
