MAM
MSL appoints Shashanka Nanda as vice president North & West of 20:20 MSL
MUMBAI: MSL, Publicis Groupe’s exclusive strategic communications firm, Monday announced the appointment of Shashanka Nanda as vice president, north and west at 20:20 MSL, based in Delhi NCR. With over two decades of experience, Nanda brings deep knowledge of integrated communications, leading multi-stakeholder campaigns across verticals including technology, automotive, aviation, and infrastructure across public and private sectors. Prior to this appointment, he held the position of vice president and technology lead at Edelman, India.
MSL South Asia CEO Amit Misra said, “Shashanka is an accomplished professional. His depth of experience will add strategic value across our diverse client portfolio. As a strategic thinker and team player, his knowledge of the communication environment will be complementary to our operations. I am confident that he will be a great asset to our teams and I look forward to working closely with him.”
“We are delighted to have Shashanka join our team,” said 20:20 MSL MD Viju George. “With his deep expertise in the technology sector, he will be a terrific addition to our leadership team as we continue to focus on expanding our bouquet of services and up-scaling our offerings.”
During the course of his career, Nanda has advised global corporations, start-ups, not for profits and governments on developing and executing effective communication strategies. A few clients that he has managed include organizations such as Microsoft, HP, TrendMicro, Oracle, Hitachi Data Systems, Airbus, GMR, Maruti Suzuki, the ministry of renewable energy, government of India, the government of Rajasthan and Madhya Pradesh, and the World Bank, among others.
MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
