MAM
MRSI puts the power of ‘and’ at centre of 33rd annual seminar
MUMBAI: The Market Research Society of India (MRSI) is set to bring fresh energy to Gurugram this month, with its 33rd annual market research seminar promising a heady mix of data, ideas and debate under the banner “The Power of And”.
Dr Saurabh Garg, secretary at the ministry of statistics and programme implementation, will deliver the opening keynote on “Driving impact through data insights: harnessing public-private synergies for a Viksit Bharat at 2047”. His address will anchor two days of panels, papers and provocations at The Leela Ambience on 11–12 September.
The line-up features Karthik Nagarajan of Hogarth, Aradhana Lal of Lemon Tree Hotels and Aditya Kasyap of Unilever, alongside sessions on navigating “many Indias” and a panel on the “joys and dilemmas of insight in the age of technology” with senior voices from HUL, Nestlé, Airtel, Kantar, Smytten and more.
This year drew over 100 research paper submissions, with 22 shortlisted across four themes: bending and breaking methodologies, innovating at the edges, technology as an intersection, and the human mosaic of future leaders.
“The seminar has long been the cornerstone of India’s research and insights industry,” said Rituparna Dasgupta, chairperson of the 33rd edition and EVP at Zee entertainment. “This year’s theme captures how our world is being shaped.”
With Smytten Pulse AI as lead partner and heavyweights such as Kantar, Nestlé, ITC and Hindustan Unilever backing sessions, MRSI is positioning its flagship gathering as more than a talking shop.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
