MAM
MRSI puts the power of ‘and’ at centre of 33rd annual seminar
MUMBAI: The Market Research Society of India (MRSI) is set to bring fresh energy to Gurugram this month, with its 33rd annual market research seminar promising a heady mix of data, ideas and debate under the banner “The Power of And”.
Dr Saurabh Garg, secretary at the ministry of statistics and programme implementation, will deliver the opening keynote on “Driving impact through data insights: harnessing public-private synergies for a Viksit Bharat at 2047”. His address will anchor two days of panels, papers and provocations at The Leela Ambience on 11–12 September.
The line-up features Karthik Nagarajan of Hogarth, Aradhana Lal of Lemon Tree Hotels and Aditya Kasyap of Unilever, alongside sessions on navigating “many Indias” and a panel on the “joys and dilemmas of insight in the age of technology” with senior voices from HUL, Nestlé, Airtel, Kantar, Smytten and more.
This year drew over 100 research paper submissions, with 22 shortlisted across four themes: bending and breaking methodologies, innovating at the edges, technology as an intersection, and the human mosaic of future leaders.
“The seminar has long been the cornerstone of India’s research and insights industry,” said Rituparna Dasgupta, chairperson of the 33rd edition and EVP at Zee entertainment. “This year’s theme captures how our world is being shaped.”
With Smytten Pulse AI as lead partner and heavyweights such as Kantar, Nestlé, ITC and Hindustan Unilever backing sessions, MRSI is positioning its flagship gathering as more than a talking shop.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
