Ad Campaigns
Mpower’s new ad speaks about mental health
MUMBAI: Mpower of the Aditya Birla Education Trust, a champion and pioneer of mental health in India, has launched a campaign this World Mental Health Month – “SunoDekhoKaho”, which encourages people to be aware about their surroundings and speak up if they see someone in need of help.
In line with this campaign, Mpower has partnered with UnErase, a community for promoting and producing spoken word poetry to launch 3 powerful videos depicting the state of mental health in India.
Issued in public interest, the #SunoDekhoKaho campaign draws attention to a serious concern in society presently — lack of awareness about mental health.
In the video-series, each of the three videos has an artist sharing personal stories and experiences surrounding mental health concerns and the stigmas around them. The #SunoDekhoKaho campaign will be presented through the month of October across social media and digital platforms like YouTube, Facebook, Twitter and Instagram. The campaign invites everyone to take the pledge to be more aware about their surroundings and assist those who need help.
Mpower founder and chairperson Neerja Birla says, “Every three seconds, someone somewhere in our country has attempted to take their own life. With every hour that passes, one student commits suicide in India. In fact, we have become the country with the highest number of suicides in the world. 25 per cent of our adolescents are dealing with depression, 11 per cent of them are dealing with substance abuse and addiction, and that's just the tip of the iceberg. Children and adolescents are vulnerable as they undergo through the physical and emotional challenges of growing up, and that too in environments that are unequipped to provide support for the mental health issues that they go through. It is important to be aware and look out for the possible signs of mental health concerns, to #SunoDekhoKaho and pledge for a stigma-free society.
The other two UnErase videos will be released on 16 October and 24 October.
Mpower is a movement that endeavours to create awareness in order to stamp out the stigma associated with mental health. Mpower, through its centres of excellence, advocates prevention, fosters education and provides world-class holistic services to individuals dealing with mental health disorders, as well as to their families and caregivers.
Moving towards creating a society where people with mental health concerns and their caregivers receive professional support, care and acceptance to facilitate their recovery, without facing discrimination or shame.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
