Brands
Maars bags BabyOrgano PR mandate after Rs 20 Cr funding boost
MUMBAI: Nothing soothes a brand like the right storytelling balm and BabyOrgano has found its match. The Ayurvedic kids’ wellness label, fresh off a Rs 20 crore ($2.4 million) pre-Series A raise led by RPSG Capital Ventures with Sauce.vc, has appointed Maars Communicates as its official communications partner.
The partnership arrives at a moment of momentum for BabyOrgano, which is gearing up to scale its product portfolio, expand marketing, and accelerate operations with a sharp target, Rs 100 crore in revenue by FY27. With a community of over one million parents and a strong 40 per cent repeat-purchase rate, the brand has carved a loyal base in India’s booming child-wellness market, a space increasingly shaped by trust, tradition, and science-backed care.
For Maars Communicates, the win reinforces its reputation as one of India’s fastest-growing communications agencies. Founded by siblings Mausam Shah and Aayush Shah, the firm today manages 50 plus retainer clients across real estate, corporate, lifestyle, entertainment, AI studios, and creator-economy platforms.
Mausam the strategic brain behind narrative-building brings over a decade of PR leadership across marquee brands and properties, including MX Player, EPIC Channel, Lux Golden Rose Awards, Event Capital’s IPs like WindMill Festival and PetFed, and Birla Group initiatives such as Mpower and Ujaas. Aayush, an actor-entrepreneur, leads digital strategy and business expansion, steering Maars’ growing reputation as a high-impact storytelling outfit.
“BabyOrgano stands at the intersection of trust, tradition, and innovation,” said Mausam, noting how closely the brand aligns with Maars’ purpose-driven ethos. Aayush echoed the sentiment: “We prioritise brands that create meaningful impact. BabyOrgano’s growth reflects strong values and deep consumer trust.”
BabyOrgano, operated by Natureovedic Consumers pvt ltd, is pushing Ayurveda-led child care into the mainstream with science-backed products spanning health, wellness and personal care. COO Ripul Sharma described Maars as a “strategic asset” at a crucial inflection point, adding that the partnership unlocks stronger industry relationships and narrative amplification as the brand scales.
With India’s D2C kids’ category heating up, and Ayurveda continuing its cultural and commercial resurgence, the collaboration gives BabyOrgano the storytelling muscle it needs while Maars adds another fast-rising brand to its ever-expanding roster.
For now, one thing’s certain: the BabyOrgano–Maars partnership is more than a communications mandate. It’s a power play of trust, tradition, and clever timing and the story is only getting started.
Brands
Indel Money appoints Vinod Panicker as CFO to steer growth plans
Veteran finance leader to drive strategy as firm targets 500 branches
MUMBAI: Indel Money has appointed Vinod Panicker as its chief financial officer, effective 29 April 2026, as the non-banking financial company sharpens its focus on expansion and long-term growth.
Panicker, a chartered accountant with over 38 years of experience across sectors, will be responsible for leading the company’s financial strategy, capital management and governance framework.
The appointment comes at a time when Indel Money is accelerating its expansion plans, with a target of reaching 500 branches across 16 states by the end of FY27. The company is looking to strengthen its operational scale while maintaining financial discipline as it grows its footprint.
With a seasoned finance professional at the helm, the firm is aiming to reinforce its financial architecture and support its next phase of growth in an increasingly competitive lending landscape.
The move signals Indel Money’s intent to align leadership capabilities with its expansion ambitions, as it continues to build scale and deepen its presence across India’s financial services sector.
