Ad Campaigns
Motorola unveils first Indian Motostar: Abhishek Bachchan
New Delhi, 4th June, 2006 – Motorola (NYSE:MOT) today further strengthened its relationship with consumers across India by unveiling the first Indian brand ambassador — actor, Abhishek Bachchan. As Motorola’s brand ambassador, Abhishek will support marketing and branding efforts for the entire Mobile Device product range. Motorola’s brand quotient of youthful spirit, daring to be different, being bold and smart is in sync with Abhishek’s bold and daring attitude, enigmatic looks and unconventional style. Abhishek fits in as the iconic “MOTOSTAR” who now joins tennis top seed, Maria Sharapova as a brand ambassador for Motorola globally.
Announcing the MOTOSTAR, Mr. Allen Burnes, Corporate Vice President, High Growth Markets, Mobile Devices, Motorola Inc. said, “India is a significant and exciting market for Motorola where our relentless attention to our customers and razor sharp focus is enabling us to bring customers and consumers not only high quality products but also innovative and unique services and brand collaborations. Abhishek is a stylish and sophisticated actor who appeals to all segments of the Indian society – young and old, urban and rural, fashion conscious and the intelligentsia. With this collaboration, I am absolutely confident that our partnership will be mutually beneficial in ensuring our continued success while keeping our customer interests centre-stage. With this, I would like to extend a warm welcome to Abhishek.”
Addressing the gathering, actor Abhishek Bachchan said, “I am honoured to be an ambassador for a truly global brand synonymous with quality, innovation and style. Helping India get more and more connected with Motorola phones is my mission for the next 24 months. It is amazing to see how we as a nation have adopted this technology and today it is pervading every sphere of our lives. Speaking for myself, I am a complete techno-geek and rely on these gadgets to keep myself organized. I absolutely love the Motorola products.
They are really cool and stylish while offering the best applications. I am excited about making the difference, Right here! Right now!!”
After unveiling the MOTOSTAR, Motorola announced the winners of the contest “Guess the MOTOSTAR” which was a lead up to the brand ambassador launch. The winners were representative of quintessential India, coming from cities like Ahmedabad, Bangalore, Delhi, Indore, Ludhiana, Mumbai and Pune. Each winner had the unique opportunity to spend the evening with the MOTOSTAR.
The “Guess the MOTOSTAR” contest saw an overwhelming response of over 200,000 participants. Contestants entered the contests by sending SMSes as well as engaging through the MOTOSTAR microsite.
Over the past few months, Motorola has launched innovative marketing and sales strategies. The company signed on Bharti Teletech Limited as its national distributor. Earlier, Motorola tied up with GE Money to offer an interest free finance option to customers buying mid and hi-end Motorola phones thereby becoming the pioneer in offering financing for mobile phones.
The company has also been very active in its product introductions during this period—- MOTOSLVR, & MOTORAZR V3 and V3i in the first phase was followed by the MOTOPEBL and the MobileME Bluetooth accessories business.
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About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks – along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US$36.8 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
