Ad Campaigns
Mother Dairy in association with Wavemaker & Red FM unveils new campaign for Rocket ice cream chocolate
NEW DELHI: Mother Dairy Ice Creams along with Wavemaker and RED FM have conceptualised and executed the brand’s latest campaign for Rocket ice cream chocolate in association with Red FM.
RED FM RJs interacted with Neila, the alien brand mascot of Mother Dairy’s Rocket Ice Cream chocolate and invited the listeners to share their pictures with the newly launched product on the social media with the hashtag #RockItWithRocket to win hampers. Hosted on RED FM’s on-air and digital platforms this innovative campaign showcased alien invasion at RED FM studios.
A Mother Dairy spokesperson said, “It has been our constant endeavour to introduce enticing ice cream flavours to our consumers to keep them delighted throughout. This year has been no different with the launch of a unique Ice Cream Chocolates category under the new brand Rocket. To engage and excite the imagination of young target audience our creative partner Ogilvy has created an awkwardly cute and adorable intergalactic alien-Neila as the brand mascot. Here is a fun piece of Neila trivia, the name Neila isn’t just derived from the alien’s colour as referred to the color Blue in Hindi, but it is also the word ALIEN spelt in reverse – NEILA.”
He further added, “As part of our consumer engagement initiative, we have launched a fun campaign #RockItWithRocket on social media and have also associated with Red FM to strengthen Neila’s connect with the consumers. The campaign is duly building up the momentum by engaging consumers from all spheres and we are confident that our consumers will find our new range truly exciting and delightful.”
Wavemaker India chief content officer Karthik Nagarajan said, “Our work is only as innovative as our clients and partners. Adaptive marketing is all about brands understanding popular culture and becoming a part of it seamlessly. Neila is a playfully innovative way of using meme marketing to cut through the clutter and making the brand endearing to the customer. Mother Dairy has always been supportive of contemporary campaigns that drove us to design this fun campaign along with our partner Red FM.”
RED FM and Magic FM director and COO Nisha Narayanan said, “An innovative product needs an innovative campaign and we are happy to be associated with Mother Dairy for the launch of Rocket, Ice Cream Chocolate. The thought behind this campaign was to create more conversations and playfulness around the newly launched product by Mother Dairy.”
Check out the video with RED FMs RJ Raunac with Mother Dairy Rocket Ice Cream Chocolate:
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
