MAM
MOD decks the halls with dough and delight this Christmas
MUMBAI: Nothing says Christmas quite like a little magic and this year, Mad Over Donuts has added an extra swirl of sweetness by turning its stores into festive wonderlands crafted not just with décor, but with heart. In a warm and winsome comeback collaboration, the brand has once again teamed up with Atypical Advantage, India’s largest livelihood platform for Persons with Disabilities (PWD), to bring the season’s spirit alive through art that welcomes, warms and wows.
Stepping into select MOD stores now feels a bit like walking into a Christmas card thanks to talented PWD artists who have splashed walls, windows and corners with cosy holiday joy. From Shivaji Park and Colaba to Bandra’s Waterfield Road, Vile Parle, Borivali, Pune’s Kharadi and Happiness Street, Delhi’s Greater Kailash, and Kolkata’s Salt Lake and Sarat Bose Road, each location carries its own artistic “ho-ho-hue”.
For MOD, the collaboration isn’t just decorative, it’s deeply intentional. “Christmas is all about joy and togetherness, and this partnership helps us extend that feeling beyond our donuts creating festive, welcoming spaces that instantly make you feel the season’s warmth the moment you step inside,” said Mad Over Donuts CEO and executive director Tarak Bhattacharya.
Atypical Advantage echoes the sentiment. “Our artists are excited to bring the magic of Christmas alive across MOD stores while showcasing the incredible talent within the PWD community,” said Mad Over Donuts founder and CEO Vineet Saraiwala, adding that the partnership is especially meaningful in a season built on creativity and connection.
With each brushstroke and bauble placed by these artists, MOD hopes customers will savour more than just their favourite festive bites. The brand wants every visit to feel like a reminder that the best part of the holidays isn’t what’s on the menu, it’s the heart behind it.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
