MAM
Mindshare’s mind-boggling might
MUMBAI: The purple bandanas and shirts took over the stage as the company continues its purple patch.
Mindshare was, yet again, named as the ‘Best Media Agency of the Year‘ at the 13th edition of the Emvies. The agency scored the highest points of 165 (five more than last year) and added three golds, nine silvers and six bronzes to its kitty.
Between the hooting and dancing, leader (South Asia) Ravi Rao proudly said, “What can I share about the win; it‘s thanks to the young talent. We are glad to win for the sixth time, but of course, it was a close run. We have to tighten our belts if we want to break the jinx of the seven year itch.”
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The Young Emvie of the Year went to Mindshare‘s Farah Siddiqui who was sitting with her fingers crossed and praying hard to win the award. She won it for her work on Close Up, Pepsodent, Domex and CIF.
Mindshare won two golds for its ‘5.2 years of digital content viewed in just six months!‘ campaign for Axe Deodorant in the Best Media Innovation – Digital (social media) category. The ‘Cholchhe Na Aar Cholbe Na!‘ (Can‘t Happen, Won‘t Happen Anymore!) for ABP Ananda in the Best Integrated Campaign – Media/ Media Property category fetched the agency its third gold.
The silver awards were received from its campaigns for Godrej Appliances Range (Best Media Strategy – Consumer Durables), ABP Ananda (Best Media Strategy – Media/ Media Property), Closeup Toothpaste (Best Media Innovation – Radio), Horlicks (Best Media Innovation – Out of Home), Lay‘s (Best Media Innovation – Sponsorship), Closeup Toothpaste and Axe Deodorant (Best Media Innovation – Branded Content), Lifebouy Handwash (Best Media Innovation – Print (dailies) and Idea (Best Media Campaign – Services).
The agency‘s six bronze metals came from campaigns for Clear Anti Dandruff Shampoo (Best Media Strategy – Consumer Products), American Express (Best Media Strategy – Services), Lifebuoy Handwash (Best Media Innovation – Cinema), Horlicks (Best Media Innovation – Ambient Media) and Surf Excel and Clinic Plus (Best Ongoing Media Campaign).
We hope that the agency breaks the jinx and continues with its winning streak.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
