Ad Campaigns
Milo campaign shows how critical is sports for kids
MUMBAI: Milo Ready to Drink is a recently launched cocoa-malt milk beverage crafted specially for growing children, and has lower sugar with less than 10 grams of added sugar per pack (180 ml).
Milo has unveiled its national advertising campaign ‘Milo — Grow with sports.’ Milo believes that sports helps imbibe life values that set the foundation for a child’s future. With this new TVC, it aims to underline the importance of sports in the growing years, making it a must-have nourishing beverage for kids, to excel in the same.
In the new ad campaign, Milo is building on the fact that a mother’s greatest wish is to see her child succeed and fulfill his/her potential. While she does her best to prepare the child for life ahead, she knows that success in life needs more than skills learnt from books. Through sports, children will learn to persevere through hardship, find courage over fear, work as a team, find self-belief, be respectful and learn how to lead.
Dairy, Nestlé India GM Arvind Bhandari said, “Milo believes that sports is critical for personality development and helps kids grow holistically in their formative years. We hope that mothers understand our message and nurture their children with Milo as they grow with sports.”
The 45-second TVC features children participating in various sports like Football, Basketball, Athletics and Kabaddi with a voice over that highlights the prominence of sports in life. The video leads to a child’s victory in a race post which his mother gives him Milo to replenish his energy. Towards the end, the ad highlights the much loved international taste of Milo RTD, based on our unique ingredient ACTIV-GO™, which contains PROTOMALT™, Vitamins (B2, B3, B6, B12), and minerals (Calcium, Iron, Phosphorus). Milo RTD has lower sugar with less than 10 grams of added sugar per pack (180 ml).
‘Milo — Grow with sports’ campaign is being aired across prime time on National & Regional TV (Tamil, Telugu, and Malayalam) as well as Facebook and YouTube.
Watch the ad campaign here:
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
