MAM
Mexican Olympic team taps Budweiser for sponsorship
MUMBAI: Beer brand Budweiser and the Mexican Olympic Committee have announced the brand’s sponsorship of Mexico’s Olympic Team. The partnership provides the country’s Olympic hopefuls with valuable financial support to help with training for the upcoming 2006 Olympic Winter Games in Torino and 2008 Olympic Games in Beijing.
Anheuser-Busch VP global media and sports marketing Tony Ponturo said, “As the world’s premier sporting event, the Olympic Games create an incredible source of national pride and provide Mexico’s athletes with the perfect opportunity to showcase their talents to a global audience. Budweiser is proud to be a partner in the Mexican Olympic Committee’s efforts to develop their country’s best athletes and help each Olympic hopeful go for the gold.”
The sponsorship agreement provides Budweiser with the use of Mexican Olympic Team logos and trademarks for use in advertising, point-of-sale
materials and promotional activities. Olimpico Mexicano president Felipe Munoz Kapamas says, “Training for the Olympic Games is an everyday job athletes take very seriously. Without the incredible support of sponsors like Budweiser, athletes would not have the resources to properly train for the Olympic Games. We look forward to working with Budweiser and toasting the success of our teams for years to come.”
The Mexican Olympic Team earned four medals during the 2004 Olympic Games in Athens, Greece.
Budweiser’s sponsorship of Mexico’s Olympic Team represents the brand’s on-going commitment to the Olympic Movement worldwide. More than 30 National
Olympic Committees are sponsored by Anheuser-Busch including the US and China.
Ponturo adds, “As a leading international brewer, Anheuser-Busch supports high-quality sporting events around the world. “Our association with the Olympic Games allows Budweiser to reach millions of adult beer drinkers in key international markets through a global television audience, on-site exposure
and sponsorships of national Olympic Teams.”
Budweiser has been an Olympic supporter since the 1984 Olympic Games in Los Angeles. In addition, the brand is the official beer sponsor of the 2006
Olympic Winter Games in Torino and the official international beer sponsor of the 2008 Olympic Games in Beijing.
Brands
Jubilant FoodWorks to exit Dunkin’ India franchise as pact ends in 2026
Company opts not to renew long-running deal, plans phased wind-down of brand
MUMBAI: Jubilant FoodWorks Limited has decided not to renew its franchise agreement for Dunkin’ in India, marking the end of a 15-year run for the American coffee and baked goods chain in the country under its stewardship.
The decision was approved by the company’s board at a meeting held on Monday and formally disclosed to BSE Limited and the National Stock Exchange of India Limited. The current development agreement, signed in February 2011, is set to expire on December 31, 2026.
Rather than extending the pact, Jubilant FoodWorks will take a measured, phased approach to its Dunkin’ operations. This includes evaluating options such as scaling down certain outlets, exiting select locations, or transferring assets and franchise rights, all in consultation with the brand’s global owners and in line with contractual and regulatory requirements.
The move follows what the company described as a broader strategic review of its portfolio. Despite Dunkin’s presence in India, the brand has remained a relatively small contributor to Jubilant’s overall business. In the financial year 2024-25, Dunkin’ accounted for just 0.61 percent of the company’s revenue and reported a loss at the profit level.
Importantly, the company has clarified that the decision will not materially impact its financial or operational performance, signalling that its core growth engines remain firmly intact.
Jubilant FoodWorks Limited company secretary and compliance officer Mona Aggarwal, in the regulatory filing, indicated that the transition would be handled in an orderly manner, ensuring compliance with all agreements and minimising disruption.
Jubilant FoodWorks, best known for operating Domino’s Pizza in India, appears to be sharpening its focus on stronger-performing brands while quietly winding down less impactful ventures. As Dunkin’ prepares to fade from its portfolio, the company seems intent on keeping its menu of growth opportunities both lean and well-risen.
