MAM
Mexican Olympic team taps Budweiser for sponsorship
MUMBAI: Beer brand Budweiser and the Mexican Olympic Committee have announced the brand’s sponsorship of Mexico’s Olympic Team. The partnership provides the country’s Olympic hopefuls with valuable financial support to help with training for the upcoming 2006 Olympic Winter Games in Torino and 2008 Olympic Games in Beijing.
Anheuser-Busch VP global media and sports marketing Tony Ponturo said, “As the world’s premier sporting event, the Olympic Games create an incredible source of national pride and provide Mexico’s athletes with the perfect opportunity to showcase their talents to a global audience. Budweiser is proud to be a partner in the Mexican Olympic Committee’s efforts to develop their country’s best athletes and help each Olympic hopeful go for the gold.”
The sponsorship agreement provides Budweiser with the use of Mexican Olympic Team logos and trademarks for use in advertising, point-of-sale
materials and promotional activities. Olimpico Mexicano president Felipe Munoz Kapamas says, “Training for the Olympic Games is an everyday job athletes take very seriously. Without the incredible support of sponsors like Budweiser, athletes would not have the resources to properly train for the Olympic Games. We look forward to working with Budweiser and toasting the success of our teams for years to come.”
The Mexican Olympic Team earned four medals during the 2004 Olympic Games in Athens, Greece.
Budweiser’s sponsorship of Mexico’s Olympic Team represents the brand’s on-going commitment to the Olympic Movement worldwide. More than 30 National
Olympic Committees are sponsored by Anheuser-Busch including the US and China.
Ponturo adds, “As a leading international brewer, Anheuser-Busch supports high-quality sporting events around the world. “Our association with the Olympic Games allows Budweiser to reach millions of adult beer drinkers in key international markets through a global television audience, on-site exposure
and sponsorships of national Olympic Teams.”
Budweiser has been an Olympic supporter since the 1984 Olympic Games in Los Angeles. In addition, the brand is the official beer sponsor of the 2006
Olympic Winter Games in Torino and the official international beer sponsor of the 2008 Olympic Games in Beijing.
AD Agencies
Havas Media Network India names Archana Aggarwal chief growth officer
The appointment comes as the network accelerates its integrated, data-led push across one of its top ten global markets.
MUMBAI: Havas Media Network India is moving fast, and it wants someone who can move faster.
The network has appointed Archana Aggarwal as chief growth officer, tasking her with driving the new business agenda and deepening client partnerships across Havas Media, PivotRoots, Havas Play and Arena Media. Based in Gurugram, she will report to Mohit Joshi, chief executive of Havas Media Network India.
Aggarwal arrives with more than two decades of media and marketing experience, most recently as vice-president of media at Airtel, where she led integrated media strategies tied to shifting consumer behaviour and business outcomes. Before that, she worked across some of the world’s most demanding marketing accounts, including P&G, Unilever, L’Oréal, Coca-Cola, the Diamond Trading Corporation and Airtel, spanning FMCG, telecom and the broader marketing ecosystem. She is noted for her command of emerging platforms, including connected TV, AI and the metaverse.
Rana Barua, group chief executive of Havas India, South-East Asia and North Asia, framed the hire as timely. “India continues to be a critical market for Havas globally and is among our top ten markets worldwide,” he said, noting strong momentum across the network’s integrated model and growing client partnerships. “Archana’s appointment comes at a pivotal time as we continue to scale our capabilities and accelerate growth.”
Joshi was equally direct. “Her deep understanding of consumer behaviour and proven ability to translate insights into business outcomes will be instrumental as we continue to scale our integrated, data-led capabilities across agencies,” he said.
Havas Media Network India currently serves more than 100 clients and employs over 1,000 professionals across Gurugram, Mumbai and Bengaluru. The network’s growth engine runs on Converged.AI, its proprietary operating system that brings together data, technology and human insight under the global vision of “Growth Powered by Desire.”
Aggarwal, for her part, called the opportunity compelling. “The chance to drive growth across a diverse and integrated ecosystem is exciting,” she said. “I look forward to working with the teams to deliver meaningful impact for clients.”
In a market where media fragmentation is accelerating and clients are demanding cleaner proof of return, Havas has hired someone who has sat on both sides of the table. That, in itself, is a statement of intent.
