MAM
Melorra launches its festive campaign ‘#HarGharMelorra’
Mumbai: Melorra has launched its new ad campaign “#HarGharMelorra” to mark the beginning of festivities this season. It has already established itself as one of India’s finest every-day jewellery brands with a presence in over 26,000+ pin codes across India, the U.A.E., the U.S.A., the U.K., and Europe and is still expanding. The brand will be launching a new collection every Friday, with a total of 75+ designs every week.
The ad campaign reiterates Melorra’s promise to adorn every Indian woman, giving this festive season the option to pick and choose from its wide range of designs for every single day of the festivities ahead.
It pans out across various cities of the country, including Roopnagar, Vijayawada, Asanasol, and Pune, where women from all age groups and backgrounds can be seen soaking in the festivities while flaunting their trendy, everyday-wear gold jewellery, perfectly capturing the zest and fervour of the festive season.
The fact that gold jewellery lovers are no longer confined to buying their favourite pieces just because they stay in a remote area has been amply highlighted and the spotlight focused on Melorra’s reach across every nook and corner of the country, where consumers can get their choice of jewellery delivered right at their doorsteps.
The ad campaign has been released in English, Hindi and other regional languages, celebrating the festive spirit and its reach pan-India as well as in the global markets. The brand has been expanding across the length and breadth of the country and is looking at marking up to 350 experience centres pan India by FY ’26. With its seamless choosing and buying experience, including the touch, feel, and trial of jewellery, Melorra is fast emerging as one of the most preferred brands for everyday gold wear, not confining jewellery to just special occasions.
Speaking about the campaign, Melorra founder & CEO Saroja Yeramilli said, “The purpose of our ad campaign is to let our customers know that we are available across the country at the click of a button. Our customers are in every nook and corner of India, and we want to reiterate that we put in all our efforts to make modern jewellery, which is lightweight and easy on the pocket, available to everyone. We at Melorra want to reach every Indian and provide them with options to go with their contemporary wardrobe.”
After two years of the Covid spell, this year people are going to be celebrating in a big way, with friends and family. With our four different festive collections, Melorra is all geared up to be part of these celebrations. We have seen a growing demand for lightweight gold jewellery that women can wear every day with their daily wear wardrobe. Our “#HarGharMelorra” campaign is another step in this direction, allowing us to reach out to the most remote markets while also increasing access to our entire range of products to a wider range of customers. Our designs are inspired by global fashion trends and are just the perfect choice for every occasion, be it festive or simple everyday wear. Every Friday, we release a new collection and have over 18,000 gold and diamond designs available. Our aim is to amalgamate the passion that Indians have for gold with the change in perspectives and palates that comes out beautifully in our designs,” she said.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
