Jewellery brand taps cricket star to deepen connect with young, everyday style seekers.
Campaign urges Indians to recycle idle gold amid import concerns.
After stints at Bisleri and Croma, the creative director is now polishing TBZ's century-old lustre
It features Sauraseni Maitra who portrays a character embodying confidence and financial clarity.
The company has transformed India's fashion jewelry market and achieved stellar market growth.
