Meesho reaches out to small town consumers in new ad

Mumbai: Homegrown social commerce platform Meesho has launched a new TVC that promises ‘lowest prices, great quality products’ to its consumers.

This new TVC targets consumers from small towns and cities who are getting on board with online shopping for quality products at affordable price points, the platform said.

Conceptualised by DDB Mudra Group, the ad showcases that women are smart spenders and have unique ways of saving money. They manage their monthly expenses by better planning and create a pool of small savings from their monthly budget, safely tucked away in unexpected places of their home.

Meesho founder and chief executive officer Vidit Aatrey said, “As we enter a new phase in Meesho’s growth, one of our priorities has been to serve more people than we have ever before, especially those living in tier-2, tier-3 cities, who have the least spending power as compared to the rest of our customer base.”

DDB Mudra Group’s chief creative officer Rahul Mathew said, “Meesho brings you fashion at such affordable prices that it fits effortlessly into those little savings in your life. It’s this simple thought that we’ve brought to life through an execution that’s just as simple yet delightful.”