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Meenakshi C V joins Havas India as vice president, strategy and planning
Experienced brand strategist takes on key planning role at Havas India
MUMBAI: Meenakshi C V has been appointed vice president, strategy and planning at Havas India, marking a fresh chapter in a career built on brand thinking, marketing leadership and insight-led transformation.
Based in Bengaluru, Meenakshi steps into the role after nearly two decades of experience across agencies, consulting and in-house marketing teams. Her career has moved fluidly between boardroom strategy and ground-level consumer insight, giving her a reputation for turning research into real-world brand moves.
Most recently, she worked as an independent consultant, advising companies on brand strategy and qualitative research. Before that, she held senior marketing roles at Blumen Biovitals Healthkare, Spring Bio Solution and WiStride, where she led brand building, digital strategy and go-to-market planning.
Her agency experience includes stints at Ogilvy and J. Walter Thompson, where she handled major brands across categories. Along the way, she also contributed to the industry as an adjunct faculty member at Whistling Woods International, teaching advertising, account planning and integrated marketing communication.
With this appointment, Havas India adds a strategist known for mixing sharp consumer insight with practical brand storytelling. As the network continues to sharpen its strategic edge, Meenakshi’s arrival signals a clear focus on thinking that is both grounded in research and alive to culture.
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
