MAM
#MediaMinds2 | IGL founder-CEO Yash Pariani talks about evolving e-sports ecosphere in India
NEW DELHI: Covid2019 turned out to be a rather interesting and better time for the e-sports ecosystem, leading to large jumps in user numbers as well as tournament viewership and Yash Pariani’s Indian Gaming League was one of the beneficiaries there.
In the third episode of Media Minds 2, Pariani sits down to talk about how the lockdown led to a rise in the popularity of e-sports and catalysed the way for its further growth, going ahead.
Speaking about the same, Pariani shares, “Casual games will definitely see higher traction compared to your expert first-person shootouts or your strategy games; that has got the highest number of traction during the lockdown. Ludo will be number one, second will probably be PubG and followed by Call of Duty. I would say these three games, based on our platforms and statistics have seen the largest growth as well.”
On his future plans for IGL, Pariani quips, “Eventually, our goal is to have multiple best teams with our roster but for that, we wanted to first identify all the players. So, within the nearby future, we want to ensure that we have multiple tournaments occurring where we are able to give casual gamers a chance to actually prove their worth and climb our leaderboards. Based on that, we will be able to help identify who are the consistent players that are performing better than others and then establish and help those players and curate an international future for them as well, as a career option so that they can take part and represent India in future tournaments.”
Watch the complete episode here:
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
