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#MediaMinds2 | Havas Group India Group CEO Rana Barua talks about digitisation and programmatic advertising
MUMBAI: A prominent face in the media industry, Rana Barua is a veteran with more than two decades of experience in the marketing industry. Having worked across agencies like Ogilvy, JWT and Creativeland, he is about to complete two years as Havas India CEO and has been doing some great work for the agency.
Barua believes in defining tasks that are short-term while keeping long-term plans in mind. He is also obsessed with time-oriented goals.
In the fourth episode of Media Minds 2, Barua talks about how the industry, including Havas, has been very aggressive about mergers and acquisitions in the past two-three years.
Elaborating more on the same Barau said, “Acquisitions may come down but will still be on. It will give you a certain edge. I see mergers happening more than acquisitions. When I say mergers, which is why I am splitting mergers and acquisitions, I see mergers because I can see certain companies merging into each other.”
Speaking about his future plans Barua shares, “We are being cautious about every form for the next few months in terms of every form of cost. What we are doing is very measured, we are ensuring that there is no ad-hocism, there is no upheaval or any kind of unplanned thoughts going on. So, if we are in the month of July, we are very clear how August and September have to be for us. There is is a lot of conversation that keeps happening between the senior management and the people who are running the show in the group.”
Watch the complete episode here:
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G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
