Ad Campaigns
#McGrillisBack: Iconic burger returns after online petition
NEW DELHI: Days after giving in to popular demand of bringing back the much-loved Chicken McGrill burger, McDonald’s India north & east has launched the #McGrillisBack campaign for the most talked about burger in town.
Fans of the iconic Chicken McGrill had started a petition and took to social media to begin a movement asking McDonald’s to #BringMcGrillBack. The rally found support from comic Abhishek Upmanyu and actor Neha Dhupia, who also signed the petition and spoke about their love for the burger. After a large number of requests started pouring in, the fast food giant decided to reintroduce the burger.
"You guys did it. Chicken #McgrillisBack on popular demand in stores near you. You read it right, YOU WIN," wrote the official handle for McDonald's India on Instagram. It had been taken off menus in 2019 when outlets had reopened in Delhi.
The ‘#McGrillisBack’ campaign, featuring actress Shreya Chaudhary, puts a funny spin on some of the popular reactions by netizens on their love for Chicken McGrill and their celebrations when the burger was put back on the menu. Conceptualised by DDB Mudra, the campaign with the help of digital films uses situational humour to highlight people’s craze for the burger.
Robert Hunghanfoo, head, CPRL (Connaught Plaza Restaurants operates McDonald’s restaurants in north and east India) said, "Chicken McGrill has been one of the most loved menu offerings at McDonald’s. The reaction and desire we witnessed on social media is a true testament to people’s love for it. With this campaign, we are offering our customers another chance to relive their favourite memories by offering them a menu item that they have been asking us for."
“Chicken McGrill is an icon. And the icons are timeless. Its teeming fans had been campaigning for its comeback. Therefore, it was only natural for us to make this unbound love for the Chicken McGrill, the fuel for its comeback. The campaign celebrates this very love for the burger in a heartfelt, McDonald’s way so that the fans never have to stop lovin’ it!” said Ashutosh Sawhney, managing partner – DDB Mudra Group, north.
Chicken McGrill is now a part of the all-day menu across all McDonald’s restaurants in north and east India, including McDelivery and takeaway orders.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
