Ad Campaigns
Mastercard releases World Cup anthem for 2011 triumph memories
Mumbai: As the Indian cricket team continues its winning streak in the ongoing ICC Men’s Cricket World Cup 2023, Mastercard has released a special anthem to enable millions of cricket fans across the country to relive the 2011 triumph.
The anthem features World Cup-winning captain and Mastercard’s brand ambassador, Mahendra Singh Dhoni recalling the moments leading to the historic win 12 years ago at Mumbai’s Wankhede Stadium. It shows scores of fans cheering for the Men in Blue as the team chased down Sri Lankan team’s 275-run target to lift the coveted trophy.
Powered by Mastercard’s iconic Sonic brand tune, the anthem has been designed on the theme of ‘Har fan hai priceless’ (every fan is priceless). It includes the former Indian skipper emphasizing that every cheer by cricket fans goes a long way in lifting the spirits of players. It further shows Dhoni remembering the moment when all Indian fans in the stadium began chanting ‘Vande Mataram’.
“This anthem is a tribute by Mastercard to millions of India’s cricket fans who breathe life into the game. As ICC’s global partner for this year’s World Cup and a brand which has a strong connection with Indian cricket, Mastercard is committed to providing memorable opportunities and experiences to fans. The undying spirit and depth of emotions exhibited by fans in every match that India plays is simply priceless,” said Mastercard EVP and head of marketing and communications, Asia Pacific Julie Nestor.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
