MAM
Marketing agency Media Tribe takes up the onus to promote controversial film Ram Ki Janmbhoomi
MUMBAI: In a very short span of time, Media Tribe has emerged as one of the most prominent PR and marketing agencies in the country. The company handles the accounts of leading Bollywood celebrities and other prominent celebrities apart from doing the PR for Hindi and regional feature films. While most PR agencies try not to get involved with controversial films, Media Tribe has done the opposite. They have decided to market the controversial film 'Ram Ki Janmbhoomi'.
Talking about the same, Sunil Gupta, co-founder of Media Tribe, says, "We love to take up challenging projects. There is a lot of risks involved in marketing a film based on a controversial subject but that is what makes the whole thing exciting. We hope to promote the film in the right way so that it reaches out to its target audience."
Instead of limiting itself to a particular niche, Media Tribe has spread its wings and has dabbled in a variety of media based services. The company has significant experience in digital marketing, social media marketing, celebrity and influencer management, web design and development, mobile app development and video production services.
The film 'Ram Ki Janmbhoomi' is based on the much talked about Ayodhya dispute and stars actors Govind Namdeo and Manoj Joshi, among others in principal roles. The film is set for a worldwide release on March 29, 2019.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
