MAM
Umanshi Marketing announces ambitious growth plans on fifth anniversary
Mumbai: Umanshi Marketing, a full-service marketing and PR agency known for ROI-driven solutions reveals ambitious plans on its fifth anniversary. Umanshi has demonstrated rapid growth with a remarkable 34 per cent CAGR in the past five years. Going forward, the agency aims to double its team size and physical presence while focusing on tripling its revenues and expanding service capabilities.
Umanshi Marketing, the brainchild of IIMB alumna, Tamanna Gupta, was formed with the vision to democratise marketing for small businesses. As an outsourced marketing team, Umanshi offers comprehensive solutions including brand strategy, public relations, social media management, full-funnel marketing and website development. Speaking about her vision and the winning features of the agency that helped it grow consistently, Umanshi Marketing founder and director Tamanna Gupta said, “In our early years of working with start-ups & small businesses, we realised the significance of identifying their core business challenges and designing solutions to make a real difference to their universe. We do not chase superficial metrics like the number of followers or share of voice. This remains our mantra even today as we work with prominent brands across sectors. And as we continue to focus on purpose-driven growth, we aim to triple our revenues and double our team size in the next 5 years. We are also looking at establishing our physical offices in Gurgaon, Bangalore and Hyderabad to stay closer to our clients.”
Apart from their business-centric strategies, another key differentiator that has fuelled the organic growth of Umanshi is the hands-on approach of its leadership team and their investment in customer success. They work as in-house CMOs gunning to achieve the business goals of the client. Their case studies are a testament to this approach. One such success story is that of the transformation of an insurtech firm’s sales strategy across channels driving a 125 per cent revenue increase leading to its acquisition. For a D2C startup in a new category, Umanshi helped them revive dormant customers digitally, resulting in a phenomenal 520 per cent boost in customer lifetime value.
Another success story for Umanshi boasts of their expertise in the employer branding segment. The agency’s PR campaign helped a Polish IT giant to register a 500 per cent increase in hiring applications and a 280 per cent increase in acceptance of offer letters in under two months.
Looking ahead, Umanshi isn’t just driven by growth but by purpose. Speaking about what excites her the most as a marketing professional, Ms Gupta added, “While scaling up to serve industry giants, Umanshi will continue to stay true to its commitment to help small businesses, especially start-up and second or third gen run, ensuring brilliant ideas and innovations aren’t stifled by lack of marketing muscle. We are excited to leverage our expertise to empower the next generation of small businesses and passionate entrepreneurs.”
Umanshi’s portfolio boasts of over 120 clients across 55 sectors. It has doubled its team size and established itself as a prominent player in the industry with a proven record for ROI-driven strategies and flawless execution. Its client repertoire includes brands such as Liladhar Pasoo Group, Farmdidi, Ionage Technologies, KLT Automotive, SOUL, Flexibees, Mapro, SME Corner, Celcius Logistics, ForMen, Lingaro and Apeiro Energy. Additionally, the agency has been instrumental in nurturing and guiding more than 165 early-stage startups through various incubators and accelerators such as AIC ISB, IIT Bombay SINE, IIMB NSRCEL, Upaya, World Resources Institute and others.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
