Ad Campaigns
Manika Batra joins adidas’ athlete roster with ‘Impossible Is Nothing’ campaign
Mumbai: Sportswear giant adidas has brought table tennis player Manika Batra on board as a part of its initiative to celebrate and boost women in the world of sports. The duo aims to drive credibility and inclusivity in sports, further fanning the aspirations of upcoming women sportspersons across the country, stated the brand.
Manika joins adidas’ rich roster of women athletes, consisting of stellar names like Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen, to name a few.
This partnership focuses on empowering women to realise their dreams as the brand continues to be an ally for women breaking barriers and creating a reverberating impact in the world of sports. The brand partners with Manika Batra, an Arjuna Awardee in 2018 and Major Dhyan Chand Khel Ratna winner in 2020, and many more.
On this new association with adidas, Manika Batra said, “Partnering with adidas is an opportunity every sportsperson looks forward to. I am very excited and grateful for this to have come my way especially at a time when the brand is celebrating women through their ‘Impossible Is Nothing’ campaign. I hope with my sport and my association with adidas, I can empower and encourage women to see possibilities irrespective of the challenges so that the nation can witness many more ‘golden girls’.
Speaking about the collaboration, brand adidas India senior director Sunil Gupta said, “We are thrilled to have Manika Batra as the newest member of the adidas family. She is an inspiration to many young women who aspire to push limits and achieve seemingly unachievable goals. We will continue to drive the attitude, “Impossible Is Nothing” through our athletes while celebrating women in the world of sports”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
