MAM
Manhattan Digital bags Kuoni India’s digital biz
MUMBAI: Manhattan Digital has been awarded the digital mandate of travel and tourism company Kuoni India‘s mainstream holidays and MICE (meetings, incentives, conferences, and exhibitions) businesses.
The agency won this account through a multi- agency pitch.
According to Kuoni India deputy COO – Tour Operating Vishal Suri, the company has now decided to foray into the online and digital space. It has appointed Manhattan Digital to help create presence in web and social media space.
“With the line-up of new initiatives in 2013, the company is looking at making its presence felt in web space as well. The aspiration is not to become an “Online Travel Agency” but be relevant to the new age, tech savvy consumer and to complement its offline business,” Suri added.
Manhattan Communications India co-promoter and director Shantonu Aditya said, “We are thrilled to bag this prestigious account. As leaders in this category, we look forward to working with Kuoni on many innovative and creative solutions in the coming months.”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
