MAM
Manhattan Digital is Zodiac Jewels’ digital AoR
MUMBAI: Manhattan Digital, the digital arm of Manhattan Communications India, has been appointed as the Digital AoR for jewellery brand Zodiac Jewels.
The agency will handle the entire digital portofolio for Zodiac Jewels.
Manhattan Communications India co-promoter and director Shantonu Aditya said, “We are very happy to have bagged this prestigious account. As leaders in this category, we shall work towards growing the online and ecommerce opportunity for Zodiac Jewels.”
Zodiac Jewels MD and promoter Ashit Jalui said, “Online advertising and sales of jewellery has been increasing at a fast pace. We, as pioneers of the Panchdhaatu range of jewellery are indeed pleased to appoint Manhattan Digital as our digital agency. We have been working with them on specific digital assignments in the past and are very happy with their digital expertise.”
Manhattan Communications India is a full service agency with offices in New York, London, Toronto and Mumbai.
Manhattan Digital, the digital service of the agency, is headquartered in Mumbai and offers 360 degree online services – ad network, search, social media, ORM and analytics.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
