MAM
Manhattan Digital appoints Manish Srivastava as biz head-Digital
MUMBAI: Manhattan Digital, the digital arm of Manhattan Communications India, has appointed Manish Srivastava as business head – Digital.
Manish has over 10 years of work experience and is a veteran of the Digital industry . He has worked with companies such as Newswire18 , Bharat Matrimony.com and Sulekha.com In his last assignment , he was the Zonal Head West – Ad Sales for Sulekha.com.
Manhattan Communications co-promoter and director Shantonu Aditya said , “Our digital business is growing rapidly and Manish is the right person to drive the ambitious plans that we have set for ourselves . In a short span of less than 18 months, we have grown to become a one stop shop for all Digital services .With an Ad network ( Ethniconline network ) with over 1500 publishers , Video network – VuDo , Search, Social Media and ORM services and with offices in New York, London and Toronto and clients across the globe, we are very excited about the future.”
Srivastava said, “I look forward to driving the business to much higher levels from the present.”
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
