MAM
Makani Creatives launches #FoundMyPairMetros shoes in association with Humans Of Bombay
MUMBAI: This Valentine’s day, Makani Creatives launches #FoundMyPair a unique campaign for Metro Shoes in association with Humans of Bombay.Metro Shoes, the contemporary Indian fashion footwear and accessories brandknown for its wide and fashionable range of footwear, will run this social media campaign starting 9 February 2020. This will enable users to share their love-story with Metro Shoes and the unique story will be featured on the Humans of Bombay platform.
#FoundMyPair campaign is designed for millenials who want to share their love-story with the world to inspire the future generations. Metro shoes will feature each love story shared with them on their social media handle and 1 lucky story will get featured on Humans of Bombay.The brain behind this campaign, Makani Creatives is a 23-year-old Mumbai based integrated creative agency known for their innovative campaigns.
Humans Of Bombay is popular for their authentic stories which are crafted in a way to establish deeper connects with the readers. The style is appreciated by many readers across the country making Humans Of Bombay – India’s largest platform of showcasing the journey of individuals with 1.2 million followers.
Speaking about the campaign Ms. Alisha Malik, VP Marketing and Ecommerce, Metro shoes says, “It is important to be open to experimenting with opportunities on different platforms. It is also important to keep listening to those that engage with your brands, #FoundMyPair is an opportunity engage better with the millennials and showcase stories of our real followers.”
Adding to it Mr. Sameer Makani, Co-Founder and Managing Director, Makani Creatives said,“This association is the perfect fit as it talks about finding the right pair; a pun that fits perfectly for both shoes and love. Shoes are a crucial part of everyone’s journey. As one progresses in life, they evolve with them. We hope to strike the right cord with the audience on Valentine’s Day with this campaign.”
The campaign will be active from 09 Feb to 12 Feb and user will be required to share their unique stories using #FoundMYPair to get featured on the Metro Social Media handles.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
