eNews
Amit Sobti takes charge as president of Humans of Bombay
MUMBAI: Amit Sobti has been appointed president at Humans of Bombay, the storytelling platform that has built a loyal following with its human interest narratives. In his new role, Sobti will oversee company operations and strategy, with a mandate to drive profitability, expand partnerships and monetise original IPs.
Sobti, a revenue architect with two decades across digital media and corporate strategy, most recently served as chief revenue officer at Fork Media group, where he spent over 11 years scaling businesses, creating branded content ecosystems and building new revenue streams.
Earlier, he held senior roles at Media Pro, JSW Ispat Steel and Reliance Broadcast, contributing to high stakes strategy, marketing innovations and large scale partnerships. Known for designing playbooks that blend innovation with legacy, Sobti says his focus now lies in building consumer first growth models.
At Humans of Bombay, industry watchers expect Sobti to marry commercial acumen with the platform’s storytelling ethos, as it looks to expand both reach and revenues.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
