MAM
Makani Creatives’ Dussehra campaign weaves stories of victory
Mumbai: Makani Creatives, the acclaimed creative design agency, is proud to present a series of captivating creative ideas that seamlessly blend symbolism, innovation, and tradition. These designs, meticulously crafted, capture the essence of the brands they represent and pay tribute to the age-old festival of Dussehra.
GKB:
GKB’s Dussehra post artfully communicates the idea that victory is within one’s reach when equipped with a clear vision. A true masterpiece, this creative integrates the product seamlessly into the visual while delivering a powerful message through words. It encapsulates the essence of triumph and the importance of a clear vision, embodying the spirit of the festival.
Nova:
Drawing parallels with the epic saga of Rama, who defeated Ravana with strength, vision, clarity, and focus, Makani Creatives presents Nova’s Dussehra creative. Just like Rama, Nova products exhibit these attributes, which is why we seized the opportunity to beautifully intertwine the brand with this significant cultural moment. Nova’s dedication to strength, vision, clarity, and focus is captured in this creative, resonating with the timeless tale of good prevailing over evil.
Walkway:
In a breathtaking fusion of symbolism and design, Makani Creatives has harnessed the power of an arrow, reminiscent of the one shot from Rama’s bow, to symbolize triumph. This creative masterpiece seamlessly incorporates the Walkway logo, representing the brand’s commitment to leading with style and precision. Paying homage to courage, design, and heritage, this concept captures the very essence of Walkway’s journey, echoing the triumph of good over evil.
Makani Creatives takes immense pride in these exquisite designs, celebrating the spirit of Dussehra while paying homage to our client brands. These creatives exemplify the agency’s commitment to blending creativity with tradition and innovation. We believe that each of these designs is a work of art that will resonate with audiences and inspire them with the message of triumph and clarity.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
