Ad Campaigns
Makani Creatives creates #Don’tStop campaign for Shopper’s Stop to empower women
Mumbai: On the occasion of Women’s Day, Makani Creatives conceptualised a campaign – #Don’tStop for Shopper’s Stop that is aimed at dismantling the societal pressures and biases that women face in the realm of fashion and beauty. Women, often subjected to relentless scrutiny and judgment, find themselves questioning their choices and feeling underconfident due to unrealistic standards set by society.
The #Don’tStop campaign urges women to embrace their choices fearlessly, encouraging them not to hold back. The video features a girl facing criticism for being deemed ‘Too Flashy,’ ‘Too Bold,’ ‘Too Revealing,’ ‘Too Tight,’ ‘Too Wild,’ and ‘Too Fake,’ mirroring the judgment many women encounter in every walk of their life.
Taking inspiration from this insight, Shoppers Stop’s campaign challenges the status quo by empowering women to embrace their individuality and live authentically, without apology. In a society that constantly dictates what women should wear, how they should look, and how they should present themselves, #DontStop encourages women to break free from these confines and celebrate their uniqueness.
Commenting on the campaign, Makani Creatives co-founder Sameer Makani said “As long-standing creative partners of Shoppers Stop, we wanted this topical campaign to authentically reflect the brand’s ethos. Fashion being one of the most powerful forms of self-expression was our inspiration. The campaign serves as an empowering reminder to block out negative comments and make choices based on one’s personal preferences and comfort.”
Shoppers Stop customer care associate and chief marketing and communication officer Shwetal Basu added “When team Makani presented the idea, we were struck by the power of simplicity in the storytelling and yet the impact it had on every woman in the room. It beautifully resonates that as a brand, we stand proud champions of confidence, determination, and inclusivity, paving the way for every woman to embrace her fashion journey.”
The campaign film exudes just the right amount of intensity yet speaks to the audiences in the most relatable and honest manner. It is a commitment to embrace women’s individuality and let them live fearlessly without worrying or being judged.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
