MAM
Magna revises Indian Adex growth in 2016 from 18.4 to +16.2 percent
MUMBAI: Going by the recently released half yearly Adex report by IPG Mediabrands India, the Indian advertising industry is growing at a rate of +16.2 percent in 2016. The size of the industry is expected to touch $ 9 billion or Rs 564 billion (Rs 56,400 crore) equivalents by this financial year. Magna Global, an IPG resource that puts together this industry recognized report has revised the rate from its earlier prediction of 18.4 per cent in 2015, to 16.2 percent in the current report. Magna also predicts that Indian Adex will see a slight dip in 2017 and grow at a rate of +15.7 per cent.
On revising the forecast, Magna Global – India director of intelligence practice EVP S Venkatesh said, “Basis our initial read of the emerging trends we had envisaged a stronger headwind across digital formats on the mobile platform while the real numbers for H1-2016 suggests a lesser significant acceleration”
From a global perspective, India has overtaken Italy and made space for itself in the top ten list of advertising markets, and estimated to move up 4 ranks to become the 6th largest advertising market by 2020.
On India’s performance as an advertising market, IPG Mediabrands CEO Shashi Sinha said, “The outlook is extremely positive as globally India remains one of the fastest growing markets. In fact, India is now one of the top ten advertising markets in the world.”
Breaking the report further into media sectors, Television with 42 per cent market share will grow +17 percent. The biggest revenue growth drivers in the sector would be the T20 World Cup, Indian Premier League (IPL) and non-cricketing leagues buttressed by E-commerce, Telecom, Auto and CPG advertising. Addressable television and expansion of the measurement into rural India equips advertisers to reach more consumers and broadcasters to monetize now counted audience. Measurement will evolve to include addressable TV audience and though connected TV currently doesn’t pose a threat to linear advertising, it will open doors for more on demand content access. Mushrooming of both domestic and international OTT (over-the-top) players will eventually fragment TV viewing time.
Print will continue to be the second biggest medium in India with 35 percent market share and ad sales growth of +8 percent. Conventionally print heavy advertisers in CPG, BFSI, Automobile and now E-commerce will contribute to the segment growth.
Digital formats continue to disrupt traditional with the highest growth at +40 percent and increasing its share of market by 2 points to 13 percent. Videos will be the fastest growing format driven by consumption on mobile devices. Screen time will only increase as smartphones get bigger with better displays and faster bandwidth. Trailing this trend expect advertisers to ear mark higher promotional budgets.
Radio through foot print expansion along with increase in volume is estimated to grow +18 percent in 2016, whereas OOH will grow +15 percent in 2016. Both these segments will hold onto their market share of 4 per cent and 6 percent respectively.
The report also shared that India will retain its position as the fastest growing economy with real GDP (gross domestic product) growth of +7.5 percent in 2016. According to International Monetary Fund (IMF), India is likely to maintain the same GDP growth in 2017 as well. Consumer inflation slightly outside of target will force the central bank to hold onto its policy rates.
However the earlier reduction in rates gave the much needed impetus to automobile, housing, durables and education sectors. The farm sector, if favoured with a good monsoon, will set to rebound its output. The report estimates private consumption to mirror the growth rates and push for higher marketing spends.
MAM
Republic Media Network appoints Mohit Dhamne as group CEO
Founding member elevated as network reports 149 million monthly digital users
NEW DELHI: Republic Media Network has appointed Mohit Dhamne as its group chief executive officer, elevating a founding member who has been part of the organisation since its inception in 2016.
Dhamne’s rise within the network has been steady and multi-layered. He began as head of finance, later taking on responsibilities as company secretary and EVP (Finance), before being elevated to chief financial officer in December 2023. In his new role, he will now oversee the group’s overall strategic and operational direction.
The network described him as a key architect of its evolution into one of India’s leading broadcast and digital news platforms. He brings cross-functional expertise spanning finance, law and management, backed by qualifications as a chartered accountant, company secretary, and a postgraduate management degree from the Indian School of Business, Hyderabad.
Congratulating him, Arnab Goswami said Dhamne has been instrumental in shaping the organisation’s growth journey since inception. He added that the founding team’s shared experience and leadership framework will help the network pursue new opportunities and scale further.
The appointment comes at a time of strong momentum for the network. Over recent months, Republic has expanded its core business team by 30 per cent and strengthened its leadership structure with senior executives managing defined revenue portfolios across platforms.
On the digital front, Republic Digital has reported 149 million monthly users, according to Comscore data, reinforcing its position as one of India’s most widely consumed digital news offerings.
The growth has also been supported by expansion in its integrated brand solutions division, Republic Brand Studio, as the network continues to build a more diversified revenue ecosystem.
With this leadership transition, Republic Media Network is positioning itself for its next phase of expansion, combining broadcast strength with accelerating digital scale.
