MAM
magicpin names Pranay Gupta as VP, growth & business development
MUMBAI: Homegrown savings app magicpin has appointed Pranay Gupta as the new vice president of growth and business development. His appointment comes on the heels of other key strategic additions to the leadership team of magicpin.
Gupta will be responsible for building ecosystem partnerships for driving magicpin’s growth, the company said in a statement.
Gupta was the co-founder of 91 Springboard and is well-networked in the technology ecosystem. A graduate of IIM Ahmedabad and IIT-Delhi, he has decades of experience as an entrepreneur and investor.
On his new role, Pranay Gupta stated, “magicpin is a fantastic platform that lets consumers save, while driving growth for its 150K+ merchants. I am eager to join the team and build partnerships that take magicpin’s massive savings network to many more consumers.”
magicpin co-founder and CEO Anshoo Sharma said, “We are excited to welcome Pranay to the magicpin family. He brings a lot of experience, expertise, and valuable insights to the position, and we look forward to him playing a key role in the company’s next phase of growth.”
MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
