Ad Campaigns
Magicbricks shifts gears ahead of festive season with campaign ‘Pata Badlo’
MUMBAI: Magicbricks has launched its new brand campaign ‘Pata Badlo’ featuring popular Bollywood actors Ayushmann Khurrana and Kriti Sanon.
Magicbricks’ ‘Pata Badlo’ campaign is all set to inspire and resonate with millions of property seekers, who are looking for a change in address through buy, sell or rent. The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio and will feature national award winner Khurrana, and Sanon in multiple TVCs and several online videos.
Conceptualised by RK Swamy BBDO, ‘Pata Badlo’ reminds home buyers that an address reflects growing ambition, progress and achievements. The campaign also signifies that a change of address comes with a promise of a better future and hence the tagline ‘pata badalta hain toh bahut kuch badalta hain.’
Speaking on the strategic thought behind ‘Pata Badlo’ campaign, Magicbricks marketing head Prasun Kumar said, “Magicbricks as a brand has always been a friendly expert advisor to property seekers. We have always believed that property seeking is an emotional journey and hence as a brand our storytelling has always focussed on the emotive pay out to consumers through warm stories. Our narratives therefore have always stood out as the category narrative has largely been transactional. Our new campaign ‘Pata Badalta hai to bahut kuch badalta hai’ has a strong consumer insight at the center and coupled with brilliant execution, it will hopefully be liked by all segments of property seekers. ‘Pata Badlo’ is also an assurance that this is the right time for end-users to come back to the market. It is extremely delightful to see the wonderful on-screen chemistry between Ayushmann and Kriti and how they have brought to life the wonderful stories around Pata Badlo.”
Commenting on the campaign, RK Swamy BBDO partner and executive creative director Ankur Suman said, “For any online business, the real challenge is to cut through the clutter and make an indomitable top of mind presence in the consumer’s mind. When it comes to online real estate, the job is even tougher! So as a category leader, the onus was on Magicbricks to explore new dimensions and perspectives through its communication. National Award-winning actor Ayushmann Khurrana, and a houseful of talent, Kriti Sanon have added a lot of life to the campaign with their power-packed performances and lively presence.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
